Chow Yin Cheong

The Style Merchants Ltd. operates as investment holding company, which engages in the lifestyle products and online games. It operates through three segments Game Development & Operation, Game Services and Fashion Retail. The Game Development & Operation segment is engaged in development and operation of online games. The Game Services segment engages in the distribution of game point cards and development of ingame advertising technologies and operation of a service platform from exchange of virtual items for online games. The Fashion Retail segment is engaged in the wholesales and retail distribution and licensing of quality fashion and lifestyle products designed under its own brand name. The company was founded on January 24, 2000 and is headquartered in Hamilton, Bermuda.