Colin Barlow

Part of WPP Plc, GroupM UK Ltd. is a holding company. The company is based in London, UK. Founded in 2003, GroupM operates as a holding company.

Part of WPP Plc, 2Sixty Technologies Ltd. is a holding company based in London, UK.

Part of WPP Plc, Motion Content Group Ltd. is a British company that produces and distributes content and programming within the entertainment industry. The company is based in London, UK and was founded in 1995.

GroupM Worldwide, Inc. engages in the provision of advertising and marketing services. It offers strategy and business development; media investment; technology; brand safety; and content services. The company is headquartered in New York, NY.

Part of WPP Plc, Finecast Ltd. is a leader in addressable TV based in London, UK. Finecast conducted research with System1 to reveal the link between emotional response to ads and potential business effects. The British company was successful in boosting brand appeal among younger consumers for Lacoste by finding the trendsetting audience and delivering ads to them through advanced TV platforms. Chris Keenan, who has over 20 years of experience in digital media, leads the development of addressable TV advertising product solutions, partnerships with key broadcasters, data providers, and technology platforms, and the execution of the overarching market expansion strategy. Founded in 2017, the company specializes in creative messaging optimization within addressable media to help brands increase campaign effectiveness.

Essence Global Group Ltd. operates as an investment holding company. The company was founded on March 14, 2011 and is headquartered in London, the United Kingdom.

Part of Ernst & Young Global Ltd., Arthur Andersen (UK) is a British company that provides accounting services. The company is based in Reading, UK.

Mindshare Media UK Ltd. offers media planning, buying and research services. Its services include econometric modeling, research and insights, digital solutions, sports and entertainment sponsorship consultancy, and brand-driven creative campaigns. The company was founded by Nick Emery in 1997 and is headquartered in London, the United Kingdom.

Razorfish UK Ltd. is a company based in London, UK.