Daniel Y. Lee

Performing Brands, Inc. develops, produces, markets and distributes alternative beverage category energy drinks under the Boo Koo brand name. It also produces Gazzu brand energy drinks exclusively for Circle K. It currently sells and distributes its products in parts of the United States and parts of Canada through its network of regional bottlers & other direct store delivery distributors, including independent Coca-Cola, Cadbury Schweppes and other wholesale distributors. It also distributes its products through warehouse delivery channels and directly to retail chain warehouses or stores. The company was founded on January 3, 2001 and is headquartered in Addison, TX.