Derek Allen
Corporate Officer/Principal chez GfK Custom Research, Inc.
Profil
Derek Allen has been Executive Vice President of GfK Custom Research North America since November 14, 2007.
Prior to joining GfK Custom Research North America, he was Senior Vice President of Marketing Science for Research International and Senior Vice President and Director of Research for Market Probe, Inc. Dr. Allen received a BA degree in Communication from the University of Southern California's Annenberg School of Communication and a PhD in Business Administration and Mass Communication Research from the University of Wisconsin.
Postes actifs de Derek Allen
| Sociétés | Poste | Début |
|---|---|---|
GfK Custom Research, Inc.
 GfK Custom Research, Inc. Miscellaneous Commercial ServicesCommercial Services Part of Nielsen Consumer LLC, GfK Custom Research, Inc. is a market research firm. The company is based in Minneapolis, MN. GfK Custom Research was acquired by GfK SE, part of Nielsen Consumer LLC from July 11, 2023 on December 21, 1999. | Corporate Officer/Principal | 14/11/2007 |
Anciens postes connus de Derek Allen
| Sociétés | Poste | Fin |
|---|---|---|
Market Probe, Inc.
 Market Probe, Inc. Miscellaneous Commercial ServicesCommercial Services Market Probe, Inc. provides marketing research and consulting services. It offers strategic guidance and business solutions. The firm continues research and development efforts in customer retention forecasting systems, resource allocation optimizers, key driver analysis, linkage models, and data mining software. The company was founded by Tanniru R. Rao in 1976 and is headquartered in Milwaukee, WI. | Directeur Technique/Scientifique/R&D | - |
Research International USA, Inc.
 Research International USA, Inc. Miscellaneous Commercial ServicesCommercial Services Research International USA Inc. provides market research services like branding, consumer relationships, conducting ad hoc research projects, large scale tracking studies and internet research. The firm also provides custom market research services covering such issues as consumer insight, innovation and new media. It serves automotive, energy and utilities, financial services, health care, retail and technology industries. The company is headquartered in Chicago, IL. | Corporate Officer/Principal | - |
Formation de Derek Allen
| University of Wisconsin | Doctorate Degree |
| University of Southern California | Undergraduate Degree |
Expériences
Fonctions occupées
Relations
Relations au 1er degré
Entreprises liées au 1er degré
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Sociétés liées
| Entreprise privées | 3 |
|---|---|
GfK Custom Research, Inc.
GfK Custom Research, Inc. Miscellaneous Commercial ServicesCommercial Services Part of Nielsen Consumer LLC, GfK Custom Research, Inc. is a market research firm. The company is based in Minneapolis, MN. GfK Custom Research was acquired by GfK SE, part of Nielsen Consumer LLC from July 11, 2023 on December 21, 1999. | Commercial Services |
Research International USA, Inc.
Research International USA, Inc. Miscellaneous Commercial ServicesCommercial Services Research International USA Inc. provides market research services like branding, consumer relationships, conducting ad hoc research projects, large scale tracking studies and internet research. The firm also provides custom market research services covering such issues as consumer insight, innovation and new media. It serves automotive, energy and utilities, financial services, health care, retail and technology industries. The company is headquartered in Chicago, IL. | Commercial Services |
Market Probe, Inc.
Market Probe, Inc. Miscellaneous Commercial ServicesCommercial Services Market Probe, Inc. provides marketing research and consulting services. It offers strategic guidance and business solutions. The firm continues research and development efforts in customer retention forecasting systems, resource allocation optimizers, key driver analysis, linkage models, and data mining software. The company was founded by Tanniru R. Rao in 1976 and is headquartered in Milwaukee, WI. | Commercial Services |
