Karen Roden

Business Partnering International Ltd. engages in match-making process for pairing advertising, public relations and marketing agencies with clients. It provides advertisers with a quick and objective method of evaluating marketing advertising agency capabilities based on their needs and preferences for an integrated marketing services partner. The firm also offers clients with counsel on how to conduct an effective and impartial review of the agencies who, following an introductory phone interview, indicate an interest in pitching for their business. The company was founded by Charles G. Meyst in 1997 and is headquartered in Glenn Allen, VA.