Michael Freiman

Basis Global Technologies, Inc. engages in the provision of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. It operates through the Managed Activation and Self-Service segments. The Managed Activation segment is involved in planning, buying, and executing digital advertising campaigns. The Self-Service segment offers users access to workflow automation software to plan and execute digital advertising campaigns in exchange for a platform fee. The company was founded by Marc Kiven, Hans Theisen, and Shawn Riegsecker in October 2001 and is headquartered in Chicago, IL.