Michael Rubenstein

Serent Capital Management Co. LLC (Serent Capital Management) is a private equity firm founded in 2008 by David Kennedy and Kevin Frick. The firm is headquartered in San Francisco, California.

FranConnect, Inc. provides franchise management systems. It offers a software that enables franchise organizations to manage sales, marketing, financial data collection and royalty invoicing, and automated funds transfer. The company was founded by Amit Pamecha in 2000 and is headquartered in Reston, VA.

Axiom Medical Consulting LLC provides complete occupational health services. The company was founded by Michael J. DeLitta in 1999 and is headquartered in The Woodlands, TX.

Aria Care Partners is a leading provider of onsite ancillary medical services for skilled nursing facilities. The private company is based in Overland Park, KS and has subsidiaries in the United States. The company has been in partnership with nearly 3000 skilled nursing facilities for over 20 years and are passionate about enriching every resident's quality of life. The company offers turnkey insurance solutions and innovative service delivery to ensure that every family knows their loved ones are well cared for and safe. Aria Care Partners provides insurance options for dental, vision, and audiology care for all seniors living in skilled nursing facilities. The company offers onsite audiology exams, fall-risk assessments, earwax removal, and hearing aid fitting for seniors in skilled nursing facilities. The company also provides onsite exams, cleanings, and cancer screening for seniors in skilled nursing facilities. The company was founded by Tony Layne, and John Griscavage has been the CEO of the company since 2020.

Employer Direct Healthcare, LLC provides healthcare solutions for self-funded employers in the United States. It allows plan members to access a network of medical providers and facilities for various procedures, such as major heart, orthopedic, spine, colonoscopy and endoscopy, and outpatient procedures. The company offers a capacity-management tool for healthcare providers to manage patient flows. The company was founded by Robert Kummer and Erickson Ken in 2010 and is headquartered in Dallas, TX.

FirstLocum, Inc. engages in the provision of healthcare recruiting services. The company was founded by Sai Kumar Thumuluru and is headquartered in New York, NY.