Joan Lawrence

The Toy Association, Inc. is a business trade association that represents all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The non-profit company is based in New York, NY. The association leads the health and growth of the toy industry, which has an annual economic impact. With roughly 900 members, they drive the annual $41 billion domestic toy market. The Toy Association promotes the developmental benefits of play and advocates for toy safety. The company organizes the world-renowned Toy Fair and engage in advocacy activities on behalf of their members. The association also chairs the committee that reviews and revises the ASTM F963 toy safety standard. The Toy Foundation, their philanthropic arm, acts as a children's charity that has delivered the joy of play to 32 million children in need worldwide. Gregory B. Ahearn has been the CEO of the company since 2024.